MY RÉSUMÉ

EXPERIENCE

Isabella Communications (2008-Present)

Principal & Freelance Writer

- Manage a wide variety of writing, editing, advertising, web, and political projects

- Clients include Optiem, Adcom,  KCH Design, Step2 Toy Co., University Hospitals, Plastic Extrusion Technologies, Terra

  Community College, City Visitor, Carolina Visitor, Tim McGinty for County Prosecutor, and Tom Jordan for County Council

 

Marketing & PR Director/Consultant

- Oversee successful marketing, public relations, publicity, and promotional coverage

- Clients include Anna Mia Jewelry, Italian Tours by Diana, and The Good Fork

 

Website Creator & Content Manager

- Developed new websites for composer and film scorer William Staab, St. Peter Parish, Jerome & Associates Law Firm,

   J. Noel, Inc., and surgeon Monica Isabella, M.D.

- Regularly update web content, ensure SEO, and conduct website assessments for clients

 

Blogger & Online Journalist

- Write blog posts for Maria's Bits & Pieces, Les Dames d'Escoffier, and CreativePlayPlus

- Wrote regular monthly online feature articles as the Cleveland Dessert Examiner

 

Contributing Writer

- Conceptualize, research, and write special interest articles for Edible Cleveland magazine

 

Book Author

- Wrote  two books:

  • Chefs & Company, published by Page Street Publishing

  • In the Kitchen with Cleveland's Favorite Chefs, published by Kent State University Press and currently in its 6th printing

 

Book Editor

- Edit book manuscripts, including the novel Faking Corporate by author Cinda Dietrich

Vitamix (2014-present)

Freelance Editor

- Undertake special projects that involve editing, proofreading, and stylizing

- Projects include foreign-edition cookbooks, including their S30 Germany Cookbook, Pro300 Germany Cookbook, S30 UK

  Cookbook, Pro750 France  Cookbook, and Pro750 China Cookbook

- Integrate SEO keywords into every online recipe and headnote

 

American Greetings (2013-2017)

Part-time Editor, Content/Engagement Marketing & Social Media (Fixed-Term Assignment)

- Developed and executed consumer-facing marketing assets, including monthly emails to 4 million combined recipients,

  that targeted key strategic areas of customer acquisition while championing the brand voice of American Greetings, Blue

  Mountain, justWink, and Cardstore 

- Developed content for online campaigns that increased social engagement

- Created concepts and copy that aligned with business objectives and drove purchases

- Wrote original blog posts for AmericanGreetings.com and BlueMountain.com

- Assisted with all areas of social media

- Served as the editorial representative on cross-functional teams

McCann Worldgroup (1992-2008)

Assistant Copy Director 

- Helped supervise and guide a team of 10+ copywriters and freelance writers

- Wrote and art-directed ads, collateral, and web pages for such major clients as Wendy’s, Toys R Us, Mayo Clinic, Verizon

  Wireless, Busch Gardens, Mellon Bank, and Dow Corning

- Wrote e-blasts, qtags, microsites, online greeting cards, radio and phone scripts, billboards, airport signage, trade booth

  displays, and employee referral programs

- Presented brand concepts to clients for new business development

- Prepared executive speeches, press releases, RFP proposals, and newsletter feature stories

- Won numerous industry awards for creative work

 

Rocky River Board of Education (1990-1992)

Interim PR Director

- Created newsletters, annual report, internal publications/handbooks, press releases, and community-wide events 

 

Advanstar Communications (formerly Harcourt Brace Jovanovich) (1987-1992)

Medical Editor / Proofreader

- Edited and proofread biomedical abstracts approved for submission to Neurology journal

 

 

EDUCATION

Cleveland State University

Bachelor of Arts degree

Dual Majors: Mass Media Communication and Interpersonal Communication

Minor: International Marketing

 

 

PERSONAL

  • Quadlingual fluency in Italian, Serbian, French, and English

  • Dual American and Italian citizenship

  • Member of the International Association of Culinary Professionals (IACP)

  • Member of the James Beard Foundation

  • Member of Les Dames d’Escoffier International (LDEI)

  • Board Member of LDEI's Cleveland Chapter

  • Liaison Member-at-Large of LDEI's Cleveland Chapter

  • Social Media Committee Member of LDEI's Cleveland Chapter

  • Recurring judge on the IACP Cookbook Awards Committee for both print and digital media

  • Judge for recipe contests sponsored by Sugardale Bacon and the Tri-County Beekeepers Association

  • Reviewer of new cookbooks released by Penguin Random House and The Crown Publishing Group 

  • Focus group member/recipe tester for Bon Appétit, America’s Test Kitchen, General Mills, Pillsbury, and Betty Crocker Kitchens

  • Recipe tester for numerous cookbooks, including The Yellow Table by Anna Watson and One Pan Two Plates, One Pan Two Plates Vegetables, One Pan Whole Family, and Sweet Tart, all by James Beard Award-nominated author, Carla Snyder

  • Cooking and baking instructor at Solari’s and Laurel Run Cooking School

  • TV and radio talk show guest on WKYC Channel 3 and WKSU 98.7FM

  • Board member of St. Peter Parish Council

  • Member of St. Peter Parish Communications Committee

  • Computer literacy in Word, Excel, PowerPoint, Photoshop, Access, Outlook, and Lotus Notes

  • SEO proficiency